SIP Trunking Providers
SIP (Session Initiation Protocol)
is the protocol used by VoIP (Voice over Internet Protocol) systems to
manage VoIP phone calls. Because
these calls work differently from ordinary circuit-switched phone
calls, different protocols are used to accomplish basic tasks such as
establishing and terminating phone calls. SIP trunking
providers offer a cheaper alternative to the Public Switched Telephone
Network (PSTN),
by instead routing calls to the outside world over SIP trunks.
To put it in basic terms, if you are
running an on-premise PBX that is currently using the PSTN for external
phone calls, there is a large saving opportunity by switching to
a SIP trunking solution. To evaluate the cost savings, be prepared to answer these three questions:
- How many concurrent calls does your company typically need?
- How many phone numbers does your company need?
- Is your existing PBX IP enabled? (Common IP enabled makes: Asterisk, 3CX, Cisco Callmanager, Allworks & Shoretel)
If your VoIP system is used only
internally, no trunking is needed, because the PSTN is not a factor.
But in reality, most VoIP installations are meant to seamlessly replace
conventional telephony, and using it only for internal calls would not
be taking full advantage of the power of VoIP. SIP trunks
are what allows you to use your VoIP phone to make a phone call to
someone outside of your enterprise, through the PSTN. You can think of
it as an adapter between VoIP and the PSTN.
Be Prepared to Answer These Important Questions
The first major point to be aware
of is that not all services are identical, providers package (and price)
their services quite differently, and the entire technology is just new
enough that there is not yet a general industry standard. That means
that each provider will have their own technical methodology, their own
standard and optional services, and their own ideas of what your
business can benefit from. As we introduced above, there are 3 main
questions that any competent service provider will ask. We expand on
these below.
What is the maximum number of concurrent calls (incoming plus outgoing) that you need to support?
This number could be limited by the
PBX you have installed at your place of business, but it's more likely
to be soft-capped by the size of your business in general. The amount
of money you save will be moderate if you need only 20 simultaneous
calls, but it will be much greater if you need to support 25. That's
because your typical dedicated PSTN T1 voice line supports exactly 23
simultaneous calls, break that hard limit, and you need to pay for a
second T1 line; doubling your base expense. SIP trunking doesn't have
that "quantum leap" effect, you pay for exactly the number of
connections you need, no more or less, and you can expand the cap as
your business grows.
Sidenote: Many modern PBXs have
powerful features that might cause you to underestimate the number of
phone lines you need. For example, the FindMe/FollowMe feature of your
PBX might take an incoming call and simultaneously forward it to your
cellphone, home phone, and off-site business phone, using four
connections (one incoming and three outgoing) at the same time.
Obviously, if this should happen to multiple workers at once (say, the
boss sends out a voice blast to his entire department at once), the
effect can be profound.
How many incoming phone numbers do you need?
Incoming phone numbers can be very
useful to a business of any size, for example, do you want each employee
to have their own phone number? Or do you want to separate sales
promotions by phone number so you can easily judge which are the most
productive? Keep in mind that many companies only offers incoming phone
lines that are locally available, for example, you can only call into
them from a specific city. This can be both a boon and a bane, for
while your customers can only reach you from their homes on your local
city line, if you purchase a line localized to another city, you can
give your customers there the impression that you have a presence in
their cities.
Do you have an IP-PBX or a standard PBX?
If you've already upgraded to an
IP-PBX, a SIP trunking service can connect directly to your PBX,
provided the two are interoperable; remember that there are not a lot of
industry standards in this area as of yet. Each IP-PBX manufacturer
and service provider has their own mostly-unique take on the technology,
so be prepared to give your IP-PBX's make and model number to the
provider to verify interoperability.
If you're still using a legacy PBX,
it is still an option. However, many of the features, particularly of
the Unified Communications variety, won't work. You'll still get to
make free phone calls and some of the Web-based features of your
service, but you'll probably want to upgrade to an IP-PBX and IP phones
as your current equipment needs replacing.
Other Questions to Consider
How much bandwidth will you need?
This answer starts with knowing the
answer to the previous questions. SIP calls use your Internet
connection, so you need to add your current maximum Internet bandwidth
use (you can find out with a quick call to your ISP), plus enough to
support the maximum number of simultaneous calls you have to support.
There are quite a few factors that go into how much bandwidth each call
will require, but you can generally estimate 92 Kbps each and be very
safe. If you have a high call volume business, you might want to ask
your ISP if they have a service that can dynamically allocate bandwidth,
but either way, if you don't already have a lot of excess bandwidth
going unused, you can expect to need to upgrade your bandwidth when
making teh switch over.
What do you want from your SIP trunking provider?
There is tremendous variety in
service providers today. Some may offer you an Internet connection,
acting as both ISP and SIP provider. Some provide expansive
call-quality and/or equipment-reliability guarantees. Some give you
powerful diagnostic tools to help you address any call-quality issues on
your own. You probably won't find it all under one roof, so deciding
what your dealbreakers are ahead of time is critical.
Do you rely on faxes?
IP telephony in general has one
major weakness: faxes. Every service provider has their own solution to
this dilemma, ranging from "don't use them" to very elaborate Integrated
Access Devices (IADs) that they install on your premises with analog
ports that can support fax machines. In many cases, it's actually wise
to keep a single traditional PSTN line in order to run faxes and make
emergency calls if for some reason your power goes out or your Internet
connection is otherwise unavailable. Alternatively, consider moving to
an Internet Fax Service and say goodbye to that old fax machine!
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Authorized sources :
www.google.com
www.voip-info.org/
http://whichvoip.com/
www.wikipedia.org
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